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Markup and margin calculator

Markup is not margin, and the gap is your profit.

$

Your sell price

$12,000

Cost$10,000

Markup20.0%

Profit$2,000

Sell price$12,000

True margin16.7%

To hit a target margin

For a 20.0% margin you would mark up 25.0% and sell at $12,500. Markup is added to cost, margin is a share of the price, so a 20% markup on cost is only a 16.7% margin on the price. Pricing to a margin protects the job when costs move.

General guidance only. Set your own cost base, overheads and target return.

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